Social Media Marketing Trends YOU OUGHT NOT Ignore

The success of social media lies in the right mixture of fruitful strategies. The incorrect combination will simply reduce the traffic from targeted customers rather than attract them. In the event that you devise your social media strategies such as social media marketing optimization on the basis of current trends, it is possible to increase profits and use social networking sites effectively for marketing. Listed below are the recent trends highlighted in an article published by Forbes in line with the 2013 SOCIAL MEDIA Industry Report.

Low Usage of Social Bookmarking Sites

Based on the research reports, the utilization of social bookmark creating sites has decreased to ten percent from 26 percent in 2011. This considerable drop of usage clearly indicates nov bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, majority of sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it isn’t an excellent practice to trust a bookmarking site blindly for marketing purposes in today’s scenario. Instead, check for the sites that are most popular and perform the bookmarking very cautiously.

Decline of Daily Deal Sites

Daily deal features or just daily offerings of deals are seen as a powerful way to attract a large number of targeted customers at a time. The research report says that around 80 percent of marketers are not interested in using the hottest daily deal sites including Groupon or Living Social for their campaigns in the near future.

Now people concentrate more on the considerable amount of returns that they receive from their purchases over time. Hence, it is advisable to use social networking sites for longterm marketing goals rather than daily goals.

Top Sites for SOCIAL MEDIA MARKETING Campaigns

Marketers who use social media for marketing will obviously carry out social media campaigns (using social media sites for promotion) for his or her services or products to attract targeted customers. The campaigns will undoubtedly be successful only when the relevant site is popular amonst the customers.

The study report indicates that marketers who save money than 40 hours a week for social media marketing carry out their campaigns more intensely through Google+, You Tube, Pinterest and Instagram in comparison to those that spend six hours or less weekly on social media marketing. Also, around Social Media Management agency of marketers who have five or even more years of experience prefer LinkedIn than 70 percent of marketers having less than five years of experience. Forum marketing in addition has decreased to 16 percent this season from 24 percent in 2011.

Around 67 percent of marketers are preparing to increase campaigns through Twitter though it is a slight decrease from 69 percent last year. Young marketers, more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging as most suitable platform to master, that is the highest one followed by Google + (61%) and Facebook (59%).

Trends of B2C and B2B Marketers

Business to Consumer (B2C) Marketers use Facebook at an increased rate of 67% than other platforms. In the case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal most 29% each. Given below is the pie chart showing usage statistics for every platform pertaining to B2C and B2B marketers.

B2B marketers work with a more diverse array of platforms compared to B2C marketers. Both of them usually do not completely utilize blogging and have minimal You Tube usage.

If you’re a B2B or B2C marketer, try to encourage blogs because they are regarded as the most popular social media platform. YouTube being the next largest search engine, you can enjoy the benefits it provides by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have grown to be strong brands by making use of low cost YouTube videos.

As B2B marketers increasingly use LinkedIn, they have an opportunity to utilize SlideShare (owned by LinkedIn). This social media marketing entity may be used for generating leads for B2B organizations.

Fewer Check-ins Online

As per the research reports, there is a reduction in using geo-location services including Foursquare from 17% in 2011 to 11% this year. These services allow check-in to your locations automatically online. The decline in most of these services indicates that people are now concerned more about privacy and safety. Marketers can tackle this example by introducing contests and rewards. This will encourage visitors to check-in more.

If you are still following old strategy for social media, then it is the time to develop new strategies based on all these current trends. It is better to entrust this tedious task to an established social media marketing company that offers reliable social media services instead of try implementing the strategies on your own.